 There are various
estimates of the number of World Wide Web users today, the generally excepted number for
the USA is greater than 30 million users (Source: FIND/SVP 1997). An indication of
how explosive the growth has been in the last several years is the growth in Web servers
online. In the beginning of 1994 the number was estimated at 1,250 while in mid 1997
it is estimated there are over 1,000,000 (Source: GVU's Seventh WWW User Survey).
The overall awareness of the World Wide Web has exploded as well, today you see the web
address accompanying advertising for all sorts of businesses in all markets. This
rush to the Web has been fueled by the belief that this media will become the next
major commercial market place. The demographic data that follows is an
indication of the intranet users in the USA and around the world. It represents
nearly 20,000 responses, the majority of which were from the USA.
Following data is from GVU's Seventh WWW User Survey*:
| |
USA |
Worldwide |
| Average Age |
35.98 |
35.22 |
| Education Attainment |
|
|
| Grammar |
01.75% |
01.95% |
| High School |
07.74% |
08.90% |
| Some College |
31.39% |
29.23% |
| College |
32.14% |
31.63% |
| Masters |
15.48% |
15.67% |
| Doctorate |
03.32% |
03.54% |
| Gender |
|
|
| Female |
33.41% |
31.30% |
| Male |
66.59% |
68.70% |
| Household Income |
|
|
| < $30,000 |
21.84% |
23.94% |
| $30,000 - 49,000 |
27.89% |
27.96% |
| $50,000 - 99,000 |
37.56% |
36.12% |
| > $100,000 |
12.71% |
11.98% |
| Geographical Location |
|
|
| United States |
80.05% |
|
| Canada and Mexico |
|
07.09% |
| Europe |
|
06.84% |
| Rest |
|
06.02% |
| Major Occupation |
|
|
| Computer |
30.14% |
30.24% |
| Education |
23.18% |
24.48% |
| Professional |
21.37% |
20.61% |
| Management |
09.74% |
09.95% |
| Other |
15.57% |
14.73% |
* Graphics, Visualization, & Usability Center, College of Computing, Georgia
Institute of Technology, Atlanta, GA 30332-0280
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